在SQL中,在定义字符串时,前导“x”是什么意思?

我正在做一个项目,在这个项目中,我得到了一个SQL文件来生成一个数据库和一些示例值。其中一个领域( HTMLContent 是类型 blob 插入的值的形式为 X'<long-string-of-numbers-and-letters>' .

前导“x”是什么意思?

CREATE TABLE `advertDOM` (
  `id` int(11) NOT NULL,
  `HTMLContent` blob COMMENT 'DOM data to be displayed on screen',
  PRIMARY KEY (`id`)
) ENGINE=InnoDB DEFAULT CHARSET=utf8;

INSERT INTO `advertDOM` (`id`, `HTMLContent`)
VALUES
    (1,X'3C646976206964203D2022636F6E74656E742220636C617373203D202266756C6C73637265656E2D6C616E647363617065223E0A20203C646976206964203D202277312D636F6E7461696E6572223E0A202020207B77317D0A20203C2F6469763E0A3C2F6469763E'),
    (2,X'3C646976206964203D2022636F6E74656E742220636C617373203D202274776F2D77696E646F772D6C616E647363617065223E0A20203C646976206964203D202277312D636F6E7461696E6572223E0A202020207B77317D0A20203C2F6469763E0A20203C646976206964203D202277322D636F6E7461696E6572223E0A202020207B77327D0A20203C2F6469763E0A3C2F6469763E'),
    (3,X'3C646976206964203D2022636F6E74656E742220636C617373203D202266756C6C73637265656E2D706F727472616974223E0A20203C646976206964203D202277312D636F6E7461696E6572223E0A202020207B77317D0A20203C2F6469763E0A3C2F6469763E'),
    (4,X'3C646976206964203D2022636F6E74656E742220636C617373203D202274776F2D77696E646F772D706F727472616974223E0A20203C646976206964203D202277312D636F6E7461696E6572223E0A202020207B77317D0A20203C2F6469763E0A20203C646976206964203D202277322D636F6E7461696E6572223E0A202020207B77327D0A20203C2F6469763E0A3C2F6469763E');