// param is a string like 'parametername:value'
string index = param.Split(':')[0];
string value = param.Split(':')[1];
// repDoc is the current Report
repDoc.ParameterFields[index].CurrentValues.Clear();
repDoc.ParameterFields[index].CurrentValues.AddValue(value);
// now i create the PDF as an HTTPresponse
repDoc.ExportToHttpResponse(ExportFormatType.PortableDocFormat, response, false, "Report");